The Value of Paid Search and SEO

Quality SEO_SEO vs Paid Search

SEO and Paid Search have unique benefits.

Search Engine Optimization is Designed to Create Organic Traffic

Search engine optimization (SEO) is simply on-page content that is designed to increase visibility to your website in the form of organic traffic. Think about the terms you use on a search engine when you need to find information for doggy day care. The terms that people type into a browser will create search engine results based on the value of content within those websites. Continue reading

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How Realtors Use Social Media to Attract Buyers and Sellers

Real estate is a tough industry. Whether the market favors sellers, that can escalate bidding wars, or buyers that make listings disappear like vapor, the place to be – is where they are. You need to be in their space before they even get there. Your online presence in multiple channels will help you gain clients, but only if you are active. Continue reading

How to Create a Lead Generation Strategy

Lead Generation for Educating Potential Buyers

Technology has expanded the way companies can use the internet to generate new sales leads. Lead generation is a sales tool, or process, that gives a company the ability to build lead lists by creating awareness through marketing channels. The goal of capturing a lead is to create awareness and educate them about a product or service and convert them into revenue generating customers. Continue reading

Key Benefits of a Mobile-Optimized Website

Mobile Users Prefer Responsive Web Design

While the majority of online purchases take place on a desktop, the actual research is conducted over mobile sites. Mobile optimized websites create a competitive advantage because the content adapts to the user’s screen size. Responsive web design reduces user scrolling and resizing of screen content. Pages load rapidly and are not hi-jacked by on-page advertising or forms. Continue reading

How to Improve Your Website’s Ranking and Reputation

Search engines deliver page results based on the ranking of your page content. Each website is rated by Search Quality Evaluators (SEQ) to ensure that the content is valuable, trustworthy, and authoritative. Evaluators or Raters are real people that have been assigned the task of rating websites Continue reading

Brand Building Creates Relationships

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Name recognition is the one goal that every brand strives to achieve. Brands like Coke, John Deere, Marriott, Google, and Apple are recognized instantly around the world just by their logo. Brand recognition is one of many factors that impact consumer decisions for product consumption. Continue reading

SEO Creates Value for Your Website

Your Website is Valuable Real Estate

If you were to compare real estate to the internet, the land owners are the search engines, and we pay rent to host and promote our products and services. In this form of virtual real estate, companies must continually prove their worth through ongoing search engine optimization (SEO) and search engine marketing (SEM).  For your website to create value in the form of search results, Continue reading