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How to Create a Lead Generation Strategy

Lead Generation is a Great Tool to Educate Potential Buyers

Technology has expanded the way companies can use the internet to generate new sales leads. Lead generation is a sales tool, or process, that gives a company the ability to build lead lists by creating awareness through marketing channels. The goal of capturing a lead is to create awareness and educate them about a product or service and convert them into revenue generating customers. Continue reading How to Create a Lead Generation Strategy

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