Google Featured Snippets appear at the top of search results, based on a user’s question to the search engine. Snippets appear as the Answer Box and include easy to read solutions in the form of bullet points, a paragraph or a numbered list.
Websites that are optimized with long-tail keywords for SEO, and are ranked in Google Top 10, have a higher chance of appearing as a Featured Snippet. Make sure your website provides intentional content that immediately answers a user’s questions.
The goal to appear as Featured Snippets will improve when you offer new content, better structure, and solutions to user questions.
It takes time, consistency and creativity to grow an Instagram following on a small business budget. Consider branding when creating an Instagram channel, and how the theme echoes your website and other social media sites. The theme of your message should be focused and consistent across all channels. Watch this two-minute video to learn more about increasing your Instagram followers.
Small businesses must compete for attention both locally and online, so it’s important to optimize your small business website to rank well in search results and also to generate revenue. Positioning your website is as just as important as the location of your store. Your website should identify your business as part of the local community. Continue reading Use Local Marketing to Improve Traffic to Your Small Business
The Nothing Storm That Became a Category 4 Hurricane
Hurricane Harvey developed from a small tropical storm in the Gulf of Mexico to a Category 3 storm in just three days. When it hit land at Rockport, Texas, the storm was upgraded to a Category 4 hurricane. The winds died down shortly after landfall, and Hurricane Harvey was quickly downgraded to Category 1. After landfall, the area experienced flooding, winds, and tornadoes Continue reading Hurricane Harvey and the Human Spirit
Search Engine Optimization is Designed to Create Organic Traffic
Search engine optimization (SEO) is simply on-page content that is designed to increase visibility to your website in the form of organic traffic. Think about the terms you use on a search engine when you need to find information for doggy day care. The terms that people type into a browser will create search engine results based on the value of content within those websites. Continue reading SEO and PPC are Valuable Digital Tools
Real estate is a tough industry. Whether the market favors sellers, that can escalate bidding wars, or buyers that make listings disappear like vapor, the place to be – is where they are. You need to be in their space before they even get there. Your online presence in multiple channels will help you gain clients, but only if you are active. Continue reading How Realtors Use Social Media to Attract Buyers and Sellers
Lead Generation is a Great Tool to Educate Potential Buyers
Technology has expanded the way companies can use the internet to generate new sales leads. Lead generation is a sales tool, or process, that gives a company the ability to build lead lists by creating awareness through marketing channels. The goal of capturing a lead is to create awareness and educate them about a product or service and convert them into revenue generating customers. Continue reading How to Create a Lead Generation Strategy
While the majority of online purchases take place on a desktop, the actual research is conducted over mobile sites. Mobile optimized websites create a competitive advantage because the content adapts to the user’s screen size. Responsive web design reduces user scrolling and resizing of screen content. Pages load rapidly and are not hi-jacked by on-page advertising or forms. Continue reading Responsive Design Improves User Experience
Search engines deliver page results based on the ranking of your page content. Each website is rated by Search Quality Evaluators (SEQ) to ensure that the content is valuable, trustworthy, and authoritative. Evaluators or Raters are real people that have been assigned the task of rating websites Continue reading How to Improve Your Website’s Ranking and Reputation
Name recognition is the one goal that every brand strives to achieve. Brands like Coke, John Deere, Marriott, Google, and Apple are recognized instantly around the world just by their logo. Brand recognition is one of many factors that impact consumer decisions for product consumption. Continue reading Brand Building Creates Relationships
If you were to compare real estate to the internet, the land owners are the search engines, and we pay rent to host and promote our products and services. In this form of virtual real estate, companies must continually prove their worth through ongoing search engine optimization (SEO) and search engine marketing (SEM). For your website to create value in the form of search results, Continue reading SEO Creates Value for Your Website