Nearly 70% of all web traffic includes video consumption, and your small business should have both a voice and space in video channels to demonstrate your expertise and create awareness. According to WordStream, “Video drives a 157% increase in organic traffic from Search Engine Results Pages.” Video is a proven tool to help convert website visitors, so it is important to consider how your business can implement video marketing to drive user engagement, and increase conversions. We encourage you to scroll through the 1-2 minute videos below to see how they can impact your business.
Essential SEO Tools to Build a New Website
Building a new website can be intimidating, but it’s not that difficult. Follow these steps to ensure you have the right tools in place for your new small business website.
Ten Reasons Bloggers Should Use Video Marketing
Video marketing content can increase leads by 39% when viewed by a decision maker.
Facebook Marketing Strategies for Small Business Owners
Only 4 out of 16 million business pages on Facebook use Facebook to promote their business. That means the 85% of business owners that are not using Facebook to market their products and services have a tremendous opportunity for growth. Facebook has 1.8 million users, and some of them are looking the products and services that you offer.
Marketing Solutions For Small Business
The demands of running a small business can be overwhelming. From managing inventory, hiring, retention, product quality and excellent service, it’s hard to squeeze marketing into your day. Your business demands balance, and we can help with the right marketing solution.
Google Featured Snippets Provide Immediate Solutions
People that type questions into a browser are looking for an answer, or a solution. Google’s Featured Snippets improve the odds for your web content to be seen, if your content answers a question or solves a problem.
Instagram’s Paid Partnership Feature Spotlights Endorsed Content
Instagram has created a tool to identify sponsored content when it is endorsed by an Influencer. Hashtags such as #sponsored, #ad, and #sp have been replaced by a sub-header under the profile name that identifies the post as a Paid Partnership.
Online Reviews Affect Your Reputation
Online reviews can have positive and negative impacts on small business. It is difficult to control negative reviews posted by people that have never interacted with your company. Monitor review websites and respond quickly to all reviews. Customers will appreciate that you heard their complaint and are responding.
Use Local Marketing to Improve Traffic to Your Small Business
Search engines allow businesses to create online directories which helps people find your company at the local level. Use keywords to differentiate your business from local competition. Use video to stand out in a crowded marketplace. Social media channels and hashtags can be used to connect with your audience and grow your business.
Lead Generation to Grow Small Business
Lead generation for small business includes multiple channels to expand your online presence. Your website, email, social media, and online directories can contribute to growth by increasing awareness. The purpose of lead generation is to connect with prospects and convert them to qualified leads. Offer content that is interesting and relevant in the form of podcasts, newsletters, white papers, blog posts, ebooks and video.
Use a Professional Video Resume to Help Recruiters Find You
Whether you are job hunting, unemployed or under employed, a professional video resume can set you apart from other candidates, and it’s easy to share in email and social media. Michelle Orelup wanted a short video to demonstrate her marketing expertise with CRM management, email marketing, lead generation, content marketing, campaign management, SEO and social media. The video is posted on her YouTube channel, LinkedIn profile, and personal website. She also includes the link in her email signature.
How to Use Social Media and Branding to Grow a Small Business
Starting a new social media channel for your small business doesn’t have to be nerve wracking. Watch this short video for easy to follow tips on how to brand and grow your new channels.
Promotional Videos Create Brand Awareness
We created this promotional video for Wellness 4 Warriors to support their 3rd Annual Wellness Expo in San Antonio. Video is a great way to promote events and educate viewers at the local and national level. Video is also a great tool for fundraisers.
Thanks for watching our videos. If you would like a custom video to promote your small business, please contact us.